What Does Google’s Hummingbird Mean For Business?

Google’s big news this Fall is that it has released a new search algorithm, Hummingbird. Hummingbird is Google’s largest search engine update since 2001, and the company says it’s designed to move faster and give more precise query results. Google has updated its algorithms before with Penguin and Panda, but Hummingbird is a complete overhaul… Continue Reading

Small Business Strategy 101: Customer Retention

Small Business Strategy 101: Customer Retention

Why Keeping Customers is the Best Small Business Strategy and How To Do It Many small business owners believe the only way to measure success is by measuring profit. While turning a profit is of course a major driving force of every business strategy, there is another way to measure success: customer retention. Customer retention… Continue Reading

Texas Women-Owned Small Business Events in 2013

Texas Women-Owned Small Business Events in 2013

Upcoming Networking and Educational Events for Texas Women Entrepreneurs and Small Business Owners It’s National Small Business Week (June 17-21) and it’s the perfect time to think about expanding your business network and your knowledge of strategies to grow your small business. At these Texas events for small business owners, you’ll have the opportunity to… Continue Reading

How Craft Beer Beat Seasonal Decline in Sales

How Craft Beer Beat Seasonal Decline in Sales

The numbers are in for beer sales this spring, and if Adages’ headline “It’s Brutal Out There” is any indication, Big Beer isn’t doing all that well. Much blame has been put on the unusually cold and wet spring, as the light lagers that Big Beer are (in)famous for are drunk more often outdoors during… Continue Reading

Father’s Day Gift Giving Guide – Support Your Local Microbrewery

Father’s Day Gift Giving Guide – Support Your Local Microbrewery

Regular readers of The Austin Entrepreneur know that we like to feature local craft breweries and vairous tips and tricks to help microbrew startups succeed. So it should come as no surprise that we must feature a special craft brew article for Father’s Day. Originally posted on NJ.com, here are 15 great Father’s Day gifts for… Continue Reading

Show Us Your Video Marketing Vines!

Show Us Your Video Marketing Vines!

Our post on 5 Vine Video Marketing Ideas That Will Promote Your Business inspired us to make our own little office Vine about a lovelorn fax machine (see the results below). Now it’s your turn to show us yours! How do you use Vine as a video marketing tool to promote your business? Tweet us… Continue Reading

5 Vine Video Marketing Ideas That Will Promote Your Business

5 Vine Video Marketing Ideas That Will Promote Your Business

5 Vine Video Ideas to Promote Your Business and Leave Your Followers Wanting More Move over, Facebook. When it comes to addicting free apps, Vine, the Twitter of video (no literally, it’s a video app that was acquired by Twitter) is the new heavyweight champion. The free video recording and sharing mobile app has quickly… Continue Reading

6 Reasons Why Small Breweries Should Consider a Trademark.

6 Reasons Why Small Breweries Should Consider a Trademark.

In recent years the brewery industry has witnessed a massive commercial renaissance with many local breweries and their accompanying craft beers rising to mainstream relevance. It is difficult to pinpoint an exact reason for this massive consumer culture shift, but one thing is certain – beer is now afforded a level of taste-bud stimulating respect… Continue Reading

Tabbedout: Follow Austin Tech Start-Up’s Path To Getting Funded

Tabbedout: Follow Austin Tech Start-Up’s Path To Getting Funded

Here’s a staggering fact for you: An estimated 55% of new businesses fail in their first year, many due to a lack of funding. In this article, I’ll discuss what sorts of great ideas receive funding in order to spark ideas for future successful ventures. As the Guardian recently pointed out, there are some truly… Continue Reading