Category Archives: The Austin Entrepreneur

Here at CWHighlights.com, we wanted to chronicle the struggles and successes of some of Austin’s very own entrepreneurs. This series will follow real people in their attempts to get their ideas and businesses off the ground. We’ll be hearing from the entrepreneurs themselves, and learning from their successes, as well as their challenges.

This series isn’t just some promoting tool, but a means of seeing the people behind the business- seeing what makes them tick, and what they’re bringing to the table.

If you’re a budding entrepreneur with interesting ideas and want to be featured, feel free to email me at josh@choosewhat.com.

How Craft Beer Beat Seasonal Decline in Sales

How Craft Beer Beat Seasonal Decline in Sales

The numbers are in for beer sales this spring, and if Adages’ headline “It’s Brutal Out There” is any indication, Big Beer isn’t doing all that well. Much blame has been put on the unusually cold and wet spring, as the light lagers that Big Beer are (in)famous for are drunk more often outdoors during… Continue Reading

Father’s Day Gift Giving Guide – Support Your Local Microbrewery

Father’s Day Gift Giving Guide – Support Your Local Microbrewery

Regular readers of The Austin Entrepreneur know that we like to feature local craft breweries and vairous tips and tricks to help microbrew startups succeed. So it should come as no surprise that we must feature a special craft brew article for Father’s Day. Originally posted on NJ.com, here are 15 great Father’s Day gifts for… Continue Reading

6 Reasons Why Small Breweries Should Consider a Trademark.

6 Reasons Why Small Breweries Should Consider a Trademark.

In recent years the brewery industry has witnessed a massive commercial renaissance with many local breweries and their accompanying craft beers rising to mainstream relevance. It is difficult to pinpoint an exact reason for this massive consumer culture shift, but one thing is certain – beer is now afforded a level of taste-bud stimulating respect… Continue Reading

Tabbedout: Follow Austin Tech Start-Up’s Path To Getting Funded

Tabbedout: Follow Austin Tech Start-Up’s Path To Getting Funded

Here’s a staggering fact for you: An estimated 55% of new businesses fail in their first year, many due to a lack of funding. In this article, I’ll discuss what sorts of great ideas receive funding in order to spark ideas for future successful ventures. As the Guardian recently pointed out, there are some truly… Continue Reading

Google Fiber & The Entrepreneur Community [Infographic]

Google Fiber & The Entrepreneur Community [Infographic]

Google Fiber Benefits Austin’s Entrepreneur Community We recently covered Google’s announcement to roll out Google Fiber in Austin and the intended benefits for various small businesses.  There is even a special piece on the benefits to non-tech companies. You can check the article out here : Google Fiber Comes To Austin. Although, as Josh was… Continue Reading

Virginia Nano Brewery, Crooked Run, Expands with Kickstarter

Virginia Nano Brewery, Crooked Run, Expands with Kickstarter

Craft beer is quickly becoming a trending subject in online and traditional newsprint, complete with awful beer puns. Most of the articles I’ve read recently tend frame craft brewers in the Great American Entrepreneurial Tradition.® This article in Slate is no different, except how it introduced me to the term nano-brewing. If a micro-brewery is… Continue Reading

Codecademy - Free Online Coding Classes

Codecademy: Better Than Your College Classes

South by Southwest 2013 has come and gone through Austin like a whirlwind. Before the last 5 days festival became synonymous with free PBRs and poorly sound-checked bands, there was the interactive portion of SXSW where the best young (and old) minds of the tech world set up booths, handed out business cards, and pimped… Continue Reading

Guerrilla Marketing: Thirsty Planet Brewing Saves Gorillas With New Beer

Guerrilla Marketing: Thirsty Planet Brewing Saves Gorillas With New Beer

Guerrilla Marketing: Why Thirsty Planet Brewing’s Collaboration Beer with the Mountain Gorilla Conservation Fund Benefited Everyone, Including the Gorillas. This past weekend I was surrounded by slightly drunk people wearing gorilla suits. No, this wasn’t the opening sequence to a David Lynchian nightmare, but rather the Thirsty Planet Pub Crawl. Thirsty Planet Brewing had just… Continue Reading